The 2011 Australian Fitness & Health Expo is coming up from 15-17th April. As the fitness industry’s number one event you will get access to the latest training techniques and cutting edge fitness products, talks from industry experts about all things in the fitness, training and rehabilitation field.

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If you are running any sort of marketing campaign then you’ll no doubt be keeping an eye on your response rate. It’s the best way of measuring how successful your messages are. It’s not all about the quantity of your send. All campaigns will result in a proportion that have responded to your message and a proportion that haven’t.

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Anaphylaxis is the most severe form of allergic reaction and is potentially life threatening.

For people with food allergy, it is important that they get food updates, food contamination details and changes in allergy information in a timely manner – and for more urgent alerts where time is of the essence, there is no better mechanism than SMS, which gets directly into the hands of the individual at risk.

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Mobile devices are a highly personalised form of communication, and have been used as a way to build new relationships with consumers. Combining loyalty-based marketing with emerging media channels, retailers have been able to reward regular customers as well as provide product information and reviews.

Ed Deutscher, director of technology at HSN.com said that “We truly believe there is an opportunity in mobile for us to find ways to group customers into affinity groups where they can take advantage of sharing content”.

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Opt-in mobile marketing is continuing to be sucessful as a recent report from the MMA has found that “the average conversion rate for opt-in mobile advertising campaigns stands at 25.15%”.

This is considerably higher than the rate for mobile display ads (low single digits), and much higher than the traditional direct marketing at 1.38%.

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One of the great feature of MOBIPOST is that it will automatically manage your opt-outs for you. When a member of your contact list replies “STOP” to your inbound SMS line, their number will be flagged so that further marketing will not be sent to their phone. (Remember to include this opt-out number at the end of your message).

In addition to this, you can manually enter a mobile number or email address from the “Opt-Outs” menu. This can be particulary handy if someone has called and asks to be excluded from any further marketing.

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SMS is a great tool to leverage your old members lists and prospects. In the fitness industry, the ability to deliver messages and offers quickly to ex-members is rarely beaten for marketing return on investment.

SMS allows fitness clubs to contact dropped of members en mass and attempt to get them back as a signed member of the club.

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Each day billions of SMS messages are sent around the world – and you’d be amazed by how many of them carry messages between teenagers keeping in contact with their friends.

But businesses have also muscled their way in to the SMS world with large companies seizing on the popularity of SMS and recognising its enormous potential as a cheap and effective marketing tool.

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In a recent Hipcricket survey of mobile users, I found three key statistics that illustrate why every business and brand should be using some form of an SMS loyalty program.

For those that are new to SMS marketing, an SMS loyalty program is similar to an email loyalty program. Instead of receiving regular email promotions from that business though, the customer receives text message promotions directly to their mobile device.

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As we know mobile marketing can be a great sales tool for fitness clubs, however the opportunities for MOBIPOST as a real ongoing retention and member communication tool can have some very positive results.

One of the great examples of how MOBIPOST can be used for positive member communication is via birthday messaging.

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