Author Archives: SB

Mobile Marketing Trends for 2012

2011 has been a great year for the growth of Mobile Marketing as companies continue to realise the increasing influence of mobile devices. So what are the growth areas for 2012?

3 great ways to use mobiPOST in the lead up to Christmas

Here are 3 strategies to win with mobiPOST leading into Christmas:

Fitness Club Marketing: Ex-Member SMS Campaigns

SMS is a great tool to leverage your old data lists. In the fitness industry the ability to deliver messages and offers quickly to ex-members is rarely beaten for marketing return on investment. A recent new client of mobiPOST Essence Health and Fitness have had a great result with an ex-member campaign. Read on to find out more.

MobiPOST: Streamlining Your Opt-Out Management

If a subscriber of yours calls up to be removed from your marketing list, how do you manually remove them from further marketing material? This article will help you manage your opt-outs in your mobiPOST account in accordance with the Australian Spam Act.

Opt-in Mobile Marketing Success

What is the average conversion rate for mobile marketing? The Mobile Marketing Association along with Out There Media have published the Whitepaper titled “Permission, Privacy, Measurement: The Way Foward” which discusses the guidelines for the future success of mobile marketing.