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November 18, 2011 ‘Always-on’ connectivity can backfire. Some companies can’t tell the difference between ‘always on’ and ‘the right time’. The ability to “reach” me has never been so easy and so personal but don’t assume that I am open to your message. For better or worse, smartphones have enabled an “always on” [...]
There are a number of practical issues to consider when introducing a marketing database as part of your customer relationship management (CRM) system. You will need to: · estimate the likely scale of the system · strike a balance between your requirements and your available budget · consider integration with other business systems Depending [...]
The better your business can manage its relationships with customers, the more successful it will become. Developing a customer relationship management (CRM) system helps you understand what and how your customers buy from you. The benefits of this are: · increased sales to new and existing customers through better timing, identifying needs more [...]
FOUR in five Australians have abandoned making a purchase after receiving poor customer service, but prefer telling friends about their experience over getting hot-headed with service providers. Eighty-six per cent of Australians have walked out of stores that deliver poor service, making us second only to Mexicans as the nation most likely to trigger [...]
Facebook, Twitter, and other social media sites are not only for teenagers. You can effectively use them to promote your brand. They are valuable and they are free. If you are not connected to social media, you may lose your own clients and potential clients to those companies that are using social media to [...]