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Save the Date for your Next Event with MMS [Lamborghini Brisbane Case Study]

Willims Motor Group Brisbane know how to draw a crowd. They recently hosted the Brisbane Lamborghini Launch event, the occasion was so popular that they were over capacity on the night!

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Lamborghini Brisbane boast an all-new dedicated Lamborghini showroom based in the luxury car prescient of Fortitude Valley and showcases five new Lamborghini models alongside up to nine prestige and exotic pre-owned vehicles. The showroom will soon feature the all-new Huracán LP410-4 Spyder and Huracán LP 580-2 arriving early 2016.

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Elizabeth Benson, Marketing Assistant for Willims Motor Group, said that the MMS fitted seamlessly into the communication strategy for this event. She sent the Save the Date MMS 6 weeks before the event, trailed by an email 3 -4 weeks prior and then followed by formal print invitations 2 weeks before the event date. Lamborghini sent 250 MMS to save the date and of those recipients 60 attended the event, this was a wonderful turnout considering not all customer mobile numbers were available.

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Elizabeth said “The MMS was perfect to get attention and generate excitement, I felt confident that each recipient would read a text message and they can click on the date and the event is saved in their phone calendar, you don’t get that certainty with email or post.”

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Mrs Benson noted that this type of communication would be perfect for a more intimate setting and next time she would use SMS or MMS as a reminder a couple of days before the event, in conjunction with the initial save-the-date.

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Are you looking for an effective and unique way to save-the-date for your next event? Give MOBIPOST a call on 1300 550 353 or head to www.mobipost.com.au

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