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MMS has the EDGE in the Automotive Industry

The team at Edge Online Consulting really know their stuff when it comes to producing the right wording and imagery to help make their campaigns a success. They work closely with the car-yards and tailor-make promotions to suit.   Their team do an amazing job of creating exciting artwork too.   Edges’ experience in the automotive industry really pays off…  They know what marketing mediums work best and have a strong mobile strategy.  Recently they worked with Booran Motor group, in Cheltenham and executed multiple successful promotions.  The automotive groups Marketing Manager, Glen Featherstonhaugh had some positive feedback on the strategy…

MMS is extremely cost effective… gone are the days that we’d produce flyers… people used to come in holding a flyer asking about a certain car.  It doesn’t happen at all anymore.  Now we send an MMS and people come in and point to their phone instead and say “I want that car” – showing the MMS we sent them.  Yeah it works a hell of a lot better than SMS too… that was good but MMS is better.

We still do EDM’s because we find when we include imagery it’s quite powerful, when combined with an MMS campaign the result has proven to be very successful.  Our marketing strategy will always include MMS in future for promotions.

We have noticed a healthy increase in enquiry since adopting an MMS strategy.

No wonder they look happy!

The Booran Motor Group began over 40 years ago in Caulfield and has expanded to 12 car dealer franchises mainly in the South Eastern suburbs and are one of the largest, privately owned automotive groups in Australia.

For more on Booran Motor Group please visit:

http://www.booran.com.au/

MOBIPOST are pleased that Booran adopted Edge Online Consulting’s advice on the benefits of using picture messaging (MMS).

Want more info on MMS for your automotive dealership?  Contact the team at MOBIPOST.



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