Mobile Marketing Platform
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Club Marketing: Great tips for using Mobile, Social and Video [Case Study]

recent study has shown that 91% of mobile internet access is for social activities. What does this mean for mobile markets? That by using a combination of social and mobile platforms will help maximize your results.

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We are finding increasingly here at MOBIPOST, many clients who are driving people to their social media platforms with either an SMS or MMS.(See Paragon Fitness Case Study here). Whether you want to increase your likes or want to highlight a sales promotion, including the link in your message is a perfect way to grab your audience attention and get them to take action.​​​​

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In this particular case study we look at Jetts Castle Hill Christmas Campaign that used Facebook to promote their sale and then MMS to ensure that the right people saw the post to get them to sign up. This resulted with…​​​​

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Results

  • 17 New Members
  • Highest amount of engagement and reach for their Facebook page
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What they did well

  • It was fun and creative
  • Showed off their sense of humor
  • Timely
  • Seasonal
  • Combined messaging effectively with social media
  • Great use of visuals and video in both Facebook and YouTube
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Laura, the General Manager at Jetts Castle Hill had this to say when asked for her reasons to include an MMS for their social media campaign, “We heard how great MOBIPOST was by another Jetts club telling us what they do with MOBIPOST and how successfully it is working for them. MOBIPOST is a great way to contact your clients and if they don’t want to receive those messages any more, they can opt out – the system remembers not to send any further texts to those numbers which is fantastic.”​​​​

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Why it worked?

In Laura’s opinion, the reason why this campaign had so much success is, “This particular campaign worked so well because we used our staff members in a video and still shots, which enabled us to have a bit of fun and also let our members have a little laugh at us. We have found any photos or adverts that involve our members or staff members get a lot more traction than a plain advert. Being able to send them an MMS which also had the link to view it on our Facebook site really helped as we had a great reaction to our video.”​​​​

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Another key component to the success is that Facebook has a high percentage of use through mobile devices. By sending a message with a link to your Facebook site, your client is able to click and be directed straight to the post.
As we saw in other Jetts MMS campaigns from last year the shareable nature of the visual content was again evident for this campaign.​​​​

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An additional strategy that Jetts Castle Hill used to achieve results was by incorporating a themed seasonal campaign. Seasonal marketing is an excellent tactic to heighten engagement with timely Christmas promotions that helps push through sales.​​​​

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Marketing tip: look ahead throughout year and start planning on what holidays you can incorporate this year in 2014 with social and mobile combined.​​​​



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