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The basics of mobile straight from MOBIPOST HQ

If you ever feel like you are stuck and don’t know where to start in the mobile marketing arena. Look no further! Dani our marketing campaigns manager has made things dead simple for you.

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Have a gander over these tips and get the most out of your next mobile marketing campaigns.​​

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1. Make yourself known. It may sound obvious but make sure that the recipient of the message can clearly understand who is sending them a message.​​

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2. Personalise messages wherever possible. The mobile phone is a very personal medium to use for marketing purposes – therefore must be treated as such to get the best outcome.   When you target different groups, change your language to suit your audience.   And remember –the inclusion of a recipient’s given name may be the reason they read the message!​​

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3. Make it worth their while. Your mobile marketing message must include a compelling offer. The stronger the offer the more chance it will succeed on the phone. Think from your perspective. Would you be glad to get this message, does the offer add value to me or save me money?​​

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4. Include a definite Call To Action. Don’t simply announce a deal. Make sure you explain how to take up the offer. This can be as simple as including a phone number to call or a SMS reply option.​​

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5. Quality rather than quantity. Send friendly helpful messages.   Don’t send too many messages to the same database.  Better to send a well worded message occasionally, rather than over abbreviated messages too frequently.​​

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6. Include the 3 necessary ingredients to adhere to the SPAM act. (Business name, contact detail & unsubscribe feature)​​

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This is just the building blocks for any campaign you are sending. For more mobile marketing tips and strategies click here​​

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What did you think of this advice, helpful? Beneficial? Leave a comment below!​​



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