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Anytime Fitness Grand Opening Success [Case Study]

At MOBIPOST HQ, one of our greatest delights is to hear our clients’ fantastic results of their mobile marketing campaigns.

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​​Anytime Fitness Maroochydore is another health club that has smashed their Grand Opening sale with a well constructed MMS campaign. They sent the message to their members and prospects inviting them to the event that contributed to…​​

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The Results

Over 40 new members​​

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What they did well

  • Made it fun with heaps of events (free supplements, live band, the option to train on the day when you join)
  • Offered  incentives to join on the day( $0 Joining Fee, free sports gear, free orientation)
  • Sent a reminder on the day (very important!) and
  • Measured and assessed the results​​

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Pamela the Anytime Fitness manager had this to say “One of the new members commented on the MMS saying, ‘It told me to come down- so here I am’. It really shows that mobile was a way to cut through to our prospects and get them to participate in the festivities.”​​

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This proves that mobile really does get the message across to your target audience and gets results.

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Why it worked

Studies have shown that using such a personal medium like mobile increases the chance of foot traffic to an event. Time and time again we are seeing the benefits of this for health club Open Days and Grand Openings.​​

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This in combination with the extremely useful advantage that mobiles are carried or are within reach at all times assures you that your audience are receiving the message.​​

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How does this assist foot traffic for the event? It is no surprise that sometimes people forget about events that they wish to attend so this is where the very helpful reminder message comes into play. By sending your database (or schedule it out in advance) a Reminder message on the day of event is a way to prompt them into making their way to the Grand Opening.​​

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Pamela, the manager, also mentioned that the Grand Opening of the club was on a public holiday which might have affected her results on the day. In turn, she extended the sale for a couple of days longer and gathered up the last remaining new members that went away for the short holiday. What this highlights is the benefit of assessing and measuring your results to what you expected (and alter if need be).​​

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To get results like Anytime Fitness Maroochydore you need to use traditional and new forms of marketing to be successful. With a combination of all you will get the best results possible!​​

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Have you tried this type of marketing to get people down to an event like this one? Did work for you? We would love for you to comment!​​



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