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Everything you need to know about making a successful Open Day

At MOBIPOST we are here to give you some great advice in mobile marketing. But we also like to branch out and give you some great ideas on how to throw together an Open Day to promote your fitness club.​​

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Below are some great links and advice on how to put together an Open Day or a Health Expo to increase sales, increase retention rates and to increase club morale!​​

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Your Open Day is a day to celebrate your gym and celebrate being fit and active. You are using the day to promote your gym and show off what a great environment it is.​​

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This is a perfect way to show why people are a part of your gym and why they should join!​​

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For the day you need to think about what will make people want to come down to the day like…

  • Activities
  • Free supplement tastings
  • Free Passes
  • Fitness Assessments
  • Local community involvement
  • Free health foods
  • Staff participation
  • And this one is one of the most important parts the equation = FUN!

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Now that you have all of your ideas set up and you are pumped that this Open Day will be the best it can be, how on earth are you going to invite everyone down on the day?​​

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By mobile of course!​​

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As you are well aware by now, mobile has high open rates and low costs. This makes it perfect to get your message out there.​​

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Sending out a MMS that contains all of the excitement and positive vibe you want to demonstrate to your members and prospects, is the perfect way to get high foot traffic and involvement.​​

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Remember, there is a high cut through of your marketing message being read with 97% of messages being opened within 15 mins of receiving the message.​​

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Want to see some successful campaigns? They all used mobile to promote their Open Days and got great results! Click through to here​​

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And don’t forget to look through Dani’s Top 9 to get even more out of your Open Day! You will be surprised at the little things that will help make your Open Day from an ok day to a highly successful, profitable one!​​



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