Mobile Marketing Platform
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Genesis Preston gives gifts and receives members in return of a mobile campaign [Case Study]

At MOBIPOST, we love seeing different ways fitness clubs’ market to their big list of prospects that they have in their database. And even more so, we love seeing clever marketing strategies when they aren’t so obvious either!

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Genesis Preston celebrated their first birthday (Happy Birthday Genesis Preston!) and they sent out to their prospects a MMS of a gift voucher for them and a friend. They asked the prospects to text in the word ‘GIFT’ to their inbound line to claim the voucher and they received around 47 instant responses!

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The Results

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47 instant responses and a ton of good will!

GIFT TEXT IN

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What they did well

· Targeted their market
· Effective call to action
· Gave out a friendly vibe
· Beneficial to the audience as it was an awesome gift

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For this particular campaign for Genesis Preston, the main objective behind it was to get the prospects interested and actually step foot into the gym. This gave the opportunity for Genesis Preston to showcase their gym and provide them with excellent service.

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Ben the Genesis Preston owner/sales manager had this to say, “We have used the reply message twice now and we are using it again in our next campaign. It did a great job of triggering our prospects into the buying phase which in turn, got our club 5 immediate new members by just reminding them that we were around.”

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Why it worked

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This particular campaign worked so well, as it did not seem as if the prospects were being overtly marketed to. What it allowed Genesis Preston to do was to show off their friendly service and give their prospects something to think about. And it unintentionally produced 5 new members immediately!

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Another factor to why it worked so well is they used mobile to cut through to their database and ensure that the message was being read. 97% of messages are being opened and read in the first 15 mins of receiving and 84% will respond within the first 1 hour of receiving. This gives confidence to any marketer that the message is been taken in and consumed.

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Furthermore they used an MMS in this campaign to capture the audience and interest them which is another huge factor to why it worked so well. Studies have proven that you are more likely to respond better to images than you are than plain text.

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Overall, this campaign was a success and it proves that there are various ways you can use mobile to engage your audience.



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