Mobile Marketing Platform
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Be Mobile or Fall Behind

This is straight out of HubspotsTop Marketing Predictions for 2013, so listen up!

#6 on their countdown for 2013 was Be Mobile or Fall Behind. Sound advice seeing as mobile is so apart of our lives as consumers, it only makes sense that it needs to be apart of our lives as marketers.

In 2012, more people bought a smartphone than a pc. Clearly, mobile is where marketers need to be. According to an ibM study released in June 2012, almost 9 in 10 global marketers either have a mobile site or a mobile application or plan to employ one in the future. However, only 1 in 5 currently run mobile marketing tactics as part of integrated campaigns, with the remainder running their mobile programs discretely and on an ad hoc basis.

In 2013, marketers will finally list mobile as a major line item on their marketing strategy. not only will there be continued investment in mobileoptimized websites and email, but we’ll see mobile take a more important role when integrating with marketing campaigns. by the end of the year, mobile will become a more strategic and must-have channel for many businesses.


So start thinking now for your 2013 mobile marketing strategies! Got any ideas, we would love to hear them!



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