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How luxury automakers can find the right media mix for model reveals

This is a great article that really breaks down the the different channels of communication that automotive companies use to really set apart their influence in the market. Created by: Tricia Carr October 8, 2012 ...

Vision PT produce an effective lead generation MMS campaign: 25 instant responses [Case Study]

We love seeing new ways in gathering sales at MOBIPOST. Previously, we have looked into finding new leads and converting casuals into full time members but we haven’t yet looked into converting future prospects into gym ...

10 Commandments of Mobile Marketing

Here are some succint rules on how to market via mobile. The original article can be found here. Posted on April 23, 2012 by Kim Dushinski Not that I am comparing myself to Moses, but I am taking on the ...

Why is our industry just average?

September 20, 2012 Categories: Member Acquisition Written by: Hossein Noshirvani The Pareto Principle, aka the 80-20 rule, is perhaps the single greatest example of a cliché in business. If you are not familiar ...