Mobile Marketing Platform

MMS getting the sales: Summit Centre [Case Study]

Summit Centre in Goonellabah (NSW) had a great, fun Father’s Day MMS campaign that got 15 members to respond to the promotional voucher straight away and more that called in to take up a Father’s Day offer.

We have previously looked at the benefits of MMS to drive new sales and taking up offers and here is another great example of that confirms the theory.

The Summit Day Spa is located in the same premises at The Summit Health and Fitness Centre. What this campaign illustrates is that cross-selling services and co-sponsorship offers for members, with complementary local businesses certainly works. Particularly in this case where the offer was timed to perfection around an annual event.

New figures have come in from Business Insider that the rate of smartphones outweighs the amount of PC’s that have been bought. What does this mean for your next mobile marketing message? More people are getting the message, MMS style!

Summit Centre offered their members a gift for dad that he would enjoy that wasn’t just another pair of socks. The gift was a voucher for their in house beauty and massage therapy that was beneficial for their clients because a) was a helpful reminder of Fathers Day and b) offered a present solution that was thoughtful and wanted.

Matt from Summit said, “We were really happy with how the MMS turned out. Not just the amount of people who were interested in the offer but the artwork as well.”

“We have previously used MOBIPOST to do a Mother’s Day MMS campaign and we were really impressed with the results. And we have found that this type of marketing has really worked to drive sales and gets results.”

What Summit did to make it a successful Father’s Day MMS Campaign was;

-Made it timely with Father’s Day approaching
-Followed up with a reminder SMS
-Easy to follow ‘Call to action’ and
-The offer itself was creative, fun and simple!

Summit Goonellabah have been impressing us at MOBIPOST with their marketing strategies. Got any of yours to share? We would love you to comment!

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