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Note to marketers: your message is not my command

  November 18, 2011   'Always-on' connectivity can backfire. Some companies can't tell the difference between 'always on' and 'the right time'. The ability to “reach” me has never been so easy and ...

Set up a customer relationship management system

  There are a number of practical issues to consider when introducing a marketing database as part of your customer relationship management (CRM) system. You will need to: · estimate the likely scale of the system ...

Using your sales and marketing database to improve customer relationships

    The better your business can manage its relationships with customers, the more successful it will become. Developing a customer relationship management (CRM) system helps you understand what and how your ...