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Aussies ranked world-class whingers

  FOUR in five Australians have abandoned making a purchase after receiving poor customer service, but prefer telling friends about their experience over getting hot-headed with service providers. Eighty-six per ...

Using Social Media to Promote Your Brand

  Facebook, Twitter, and other social media sites are not only for teenagers. You can effectively use them to promote your brand. They are valuable and they are free. If you are not connected to social media, you ...

How You Can Employ Persuasive Fitness Marketing

A Fitness Marketing Post by Pat Rigsby We have all heard the 80/20 principle – you get 80% of your results from 20% of your fitness marketing efforts. So, work smart. Why waste time and money doing a bunch of ...

STOP Shouting at me…..

    Here is an example of a recent text that my wife received from a large, well know women’s health club chain:   “HEY XXXX, WANT A WORKOUT BUDDY? PICK UP YOUR FREE 7 DAY PASS FOR A FRIEND TONIGHT ...