Mobile Marketing Platform
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Wish your members Happy Birthday, they’ll love you for it!

As we know mobile marketing can be a great sales tool for fitness clubs, however the opportunities for MOBIPOST as a real ongoing retention and member communication tool can have some very positive results.

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One of the great examples of how MOBIPOST can be used for positive member communication is via birthday messaging. 

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Using SMS or MMS you can easily contact your customers on their birthday direct to their mobile phone be it to wish them well, or offer a gift.  There are many benefits to this type of initiative both for your business and your customers!

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Lifestyle Health Club in the Brisbane region is taking advantage of birthday messages using MOBIPOST, with great results.   Each Monday Lifestyle sends a birthday message to all members whose birthday fall in that week wishing them a happy birthday and offering them a ‘gift’; in most cases a free pass for friends. 

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The birthday SMS initiative has had great results, Lifestyle Club Manager Julie Gibson notes, “The messages are always received well and we get loads of positive feedback.  We also get around 3-4 new faces in the club each week due to the free pass we give out, so that is a great help in expanding our membership base”.

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Darren Press, MOBIPOST Manager adds, “We’re now working with a number of clients and partners to automate the process of birthday and other messages throughout the member lifecycle.  For instance Clubware will soon be introducing a scheduled correspondence feature which will enable automatic sending of SMS – for example welcome messages, birthdays, loyalty and retention messaging.”

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Birthday messages are a great way to reward members, this in turn can help sales and satisfaction grow.



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