Mobile Video – On The Up!

There is no doubt that the way that people are using and consuming media on their mobile phones is changing.  The proliferation of smart internet connected phones means that people can now access rich media directly on their phones. In line with this trend mobiPOST’s built in MMS capability allows you to easily deliver mobile videos directly from the platform.

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MMS Triples Personal Training Participation!

Fenix Fitness is a fitness club chain with 10 clubs across Australia, they have been an avid user of mobiPOST for some time and are continuing to advance their mobile marketing initiatives. Fenix takes advantage of mobiPOST across all of their clubs for a wide range of uses including SMS member communications, acquisition and retention strategies right through to full scale MMS marketing campaigns.

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Long SMS Tips

As we announced April via this very newsletter mobiPOST includes the ability to send long or multipart SMS. Feedback around long SMS has been fantastic and many mobiPOST users have jumped at the opportunity to send multipart SMS, extending over the previous barrier of 160 characters.

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mobiPOST attending FitX Melbourne

The mobiPOST team is glad to be involved with the inaugural FitX Sport and Fitness Expo taking place at the Melbourne Exhibition Centre on March 12 and 13.

The FitX is a 2 day Sport and Fitness Expo. This will be the only expo of its kind and is aimed at all health and fitness enthusiasts, from beginners to advanced.  Aimed at both fitness enthusiasts and professionals  the event will highlight the diversity of the health and fitness industry. Throughout the latest trends in group fitness, athletic apparel and MMA, in addition to all your mainstream sports, nutrition and athletic pursuits.   Also the organisers are putting a big emphasis on the spectacle with a heap of events taking place on the stage over the weekend.

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When is the Best Time to Send SMS marketing? [Updated]

The timing of your SMS marketing campaign can be the key to successfully engaging with your customers.  No medium is read as quickly as mobile messaging, 97%  of SMS messages are read within the first 15 minutes, so timing can be critical. Ensuring your mobile marketing is delivered in a well-timed manner will not only increase your chances of a positive response but will also minimise the risk of a negative reactions.​​

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Decrease Your Debtors With SMS

One of the great ways that mobiPOST is helping our clients is in the area of debt reduction.  Mobile messages have the highest read rates of most communication methods so they are a great tool for chasing up outstanding debtors. Chasing up outstanding invoices and late payments by phone can be a time consuming and sometimes awkward, using SMS or MMS however means that you can quickly follow up all your debtors and get a quick and noticeable response. A wide range of mobiPOST customers are now taking advantage of similar initiatives with great results.  A simple SMS is a fantastic tool in soliciting an immediate response from clients in debt.

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