Mobile Marketing Platform

Heat up your restaurant bookings with SMS [Stamford Plaza Brisbane Case Study]

Stamford Plaza Brisbane uses MOBIPOST to boost their restaurant bookings when reservations are low.

To promote their special January 26 Australia Day BBQ and Buffet at their Brasserie, they used an effectively targeted SMS.  The text message was sent out to past restaurant guests who had dined at the brasserie.  After sending out the text messages, the Stamford completely booked out the event.

Says Claire Wilson, Marketing Coordinator at Stamford Plaza Brisbane, “We were really pleased with the results.  Guests phoned in or emailed to confirm their bookings and our food and beverage staff were run off their feet!  The SMS had an immediate positive effect on reservations.”

Wilson continues, “We also use SMS to promote bookings at our Kabuki Japanese Restaurant. The messages for in-house guests boost our reservations significantly.  We have a captive audience of guests so we’d be crazy not to utilise that resource and we find that SMS is the best way of getting the word out.”

Adds Darren Press, Business Development Manager for MOBIPOST, “We’re seeing our hotel clients use SMS & MMS for a number of initiatives from accommodation offers, extended stays or in-house food and beverage offers as highlighted in this case study.  Overwhelmingly, we’re finding our hotel clients achieve the best outcome with SMS & MMS – given its superior cut through when compared to email or other marketing channels.”

The Stamford Plaza Brasserie sits riverside with scenic views of The Brisbane River.

The Stamford Plaza Brisbane is set in the central business district of Brisbane in Edward Street, right beside the Brisbane River and a stone’s throw from the Botanic Gardens.

As well as 252 luxury guest accommodation hotel rooms, including 20 suites the hotel offers spectacular Brisbane River views and also takes advantage of views of the Story Bridge, Kangaroo Point cliffs or the Botanic Gardens.

Restaurant options include The Brasserie on the River; Japanese Teppanyaki and a la carte at Kabuki; or The Pav Bar and Courtyard.

For more about Stamford Plaza Brisbane, please visit;

For more information on MOBIPOST, or how to use SMS for hotel marketing please visit;

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