Mobile Marketing Platform

A warm welcome goes a long way [Clubware Welcome SMS case study]

An important aspect of new member inductions is making sure all new members are warmly welcomed to your club.

Many fitness clubs benefit from being able to automatically schedule new member welcome messages through MOBIPOST via Clubware.

A welcoming text message once every new member joins ensures new members are not forgotten about. Club managers and other staff at your facility can often get tied up on other duties so a simple automated SMS makes sure any new members are acknowledged.

Kincumber Gym, on Central Coast NSW send out welcome SMS messages to all new members via Clubware that welcomes them to the club and also mentions they can invite a friend for a free trial.

Belinda Smith, Manager at Kincumber Gym had this to say, “The SMS welcome messages work really well and cover our backs in case we miss anyone. Some members make specific mention of the text message when they come in.”

New member welcome SMS messages might also include instructions should they have any questions or offers for referred business such as free passes. Or alternatively, clubs may include a different member benefit such as free PT session or even an offer from a third party business which could be another local retailer for instance such as a physio or local salon.

The Ridge Health Club in Eltham, in Melbourne’s north is another club benefiting from sending out Welcome SMS messages from MOBIPOST. The Ridge Health Club welcome SMS messages includes a simple welcome which includes a link to their Facebook page to increase their likes. It works well from a customer service perspective and looks after itself.

Says Ben, Manager at The Ridge, “Using the Mobipost scheduling for our welcome messages is a great way to get our membership started with their training. Also we link it to our Facebook to build our social media footprint within our close community.”

Kincumber Gym is located in a south-eastern suburb of the Central Coast region of New South Wales, Australia, nested between the Kincumba Mountain Reserve and the local waterway and located 91 kilometres north of Sydney via the Sydney-Newcastle Freeway. They offer unlimited gym access to the facility as a full gym member or you can pay per group class.

For more about Kincumber Gym, please visit;

The Ridge Health Club are committed to providing a fitness centre of excellence for the Eltham community. They also have a Ladies Only Studio with state-of-the-art latest technology in equipment, treadmills, mountain climbers, bikes, pin-loaded equipment and free weights.

For more information on The Ridge Health Club please visit;


For more information on MOBIPOST, or how to schedule automatic messages from Clubware please visit;

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