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Double your numbers with MMS – Mitre 10 Goondiwindi Case Study [Part 2]

In Part 1, we saw Borders Builders Mitre 10 Goondiwindi double their Footy Tipping Competition with a great MMS inviting their customers to join.

This produced great results and further increased their engagement with their customers. But why did it work? Because MMS and mobile…

Cuts through the clutter!

Mobile has this unique ability to cut through straight to your desired audience.

Borders Builders Mitre 10 Goondiwindi used other forms of communication to help promote their Footy Tipping Competition; however none yielded the desired results.

This is due to other platforms being so saturated with information and promotions, that majority of the time emails/social media posts are ignored or worse deleted.

Mobile has the advantage by being sent straight to a personal device that has open rates north of 90% and trumps social media with 50% more effectiveness [Source: Heavy]

Lets you use visuals

Sending out a MMS works well on many levels, but the thing that makes it so successful is the fact that audiences are more susceptible to the promotion or campaign if images are included.

Not only that, but 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text [Sources: 3M Corporation and Zabisco].

This simple gif that was sent out to their database worked so well due to the content of the message being interesting to the eye. With 63% of your audience being visual learners, there is no reason for you not to give it a shot! [Source: Hubspot]

Drives engagement

Mobile has the ability to drive engagement with meaningful interactions with brands.

This is why you need to make your databases feel as if you are giving them a special offer because they are VIP.

Borders Builders Mitre 10 Goondiwindi inviting their Trade Database to their Footy Tipping Competition helps build loyalty and will further help sales due to the connectedness they feel with the brand. Using mobile to form these interactions help add a layer of personalisation, as mobile is an extremely personal channel.

By including an overall customer experience that integrates mobile by more than just rewarding transactions will help create a lifelong customer to the brand [Source: Mobile Commerce Daily].

If you want help regarding a MMS please contact our MOBIPOST team at support@mobipost.com.au to help get your campaign underway!



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