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3 reasons why MMS brings a crowd for any event Part 2 [Jetts Oakleigh Case Study]

In Part 1, we saw how MMS was a major factor in the Jetts Oakleigh First Birthday Campaign that received 15 new membership sales and great atmosphere for the day. Below we look at why MMS works plus 3 bonus takeaways for you to implement into your next marketing campaign.

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1. MMS promotes foot traffic

Mobiles are just that; mobile. They are carried with us wherever we go with studies showing that 90% of adults own a mobile and over 80% of them would never leave home without them.​

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This is why sending out any sort of communication works well on mobile. The message can be received wherever your desired audience is. Couple that with an engaging MMS to stop people in their tracks and re-direct them to your event.​

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Takeaway: Send out your reminder message as an MMS to receive all the benefits of mobile campaigns.

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2. MMS is shareable

New studies have shown that having shareable information strengthens the message you are sending. This also makes for the message to have greater reception for the new audience that receives it.​

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In regards to the Jetts Oakleigh case study, they found that their original MMS message had been passed on to friends and family of their prospect database that ended up converting them into members. This proves how beneficial it is to create shareable messages that can easily be forward on via mobile.​

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Takeaway: Ensure your message is valuable to the receiver as it is more likely they will pass it on and increase your reach of the campaign.

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3. MMS takes it to the next level

A simple SMS has all the same benefits of open rates, mobility and convenience for the user but did you know that visual marketing increases engagement?​

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MMS has the ability to transmit audio (mp3), video (wmv and gif) and still images (jpeg). Visually (or with audio) presenting your promotion in an interesting format to your audience greatly enhances engagement and response rates. This is why we recommend sending MMS as it has proven to work for Jetts Oakliegh but also for several more of our clients (see here and here).​

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Takeaway: Try something different than the basic text message and see how much more involved your customers are on the day of the event.

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Regardless of what industry you are, using MMS is an effective way to advertise and promote your event. We at MOBIPOST, are looking forward to seeing more Member Day MMS campaigns that utilize the benefits of mobile.​



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