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3 reasons why MMS brings a crowd for any event Part 1 [Jetts Oakleigh Case Study]

Open Days, First Birthdays, and Member Days, whatever you want to call them, are the perfect opportunity for you to showcase your club and increase membership sales.

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This is why it is essential for you to promote and advertise your event. An effective way, that is also cost effective is through mobile (and more specifically using MMS).​

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Jetts Oakleigh, a client of ours has sent out an MMS to their prospects and members promoting their First Birthday Celebration where they had giveaways, member specials and membership promotions. They then followed up with an SMS message sent out the day before the event to act as a reminder. This resulted with…​

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Results

  • 15 New Members
  • 80 People in attendance
  • Overall great atmosphere

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What they did well

  • Sent out a reminder
  • Timely
  • Targeted
  • Used MMS

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Mariah the General Manager at Jetts Oakleigh had this to say “We had a really good response, 15 joined on the day, almost all from direct MMS or from forwarded SMS from members!”​

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“Another successful Mobipost campaign.”

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There were a few factors that made this campaign work; one of them being the additional reminder message sent the day before the event.​

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This reminder message acted as a prompt which helped make the 1st Birthday so successful with plenty of foot traffic and conversion of sales.​

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Click through to Part 2 to find out three more reasons why MMS made this event so successful and help yourself to three bonus takeaways.​



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