Mobile Marketing Platform

Mitre 10 Torquay Nailing MMS Campaigns [Case Study]

Not sure where to start with mobile? Try using MMS for a special limited time only promotion like Mitre 10 Torquay.

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Mitre 10 Torquay have been using MOBIPOST for just under a year. They have wow’ed us with their previous campaigns like Trade Member Brekkies where their MMS doubled their attendance (Event Marketing) and their trade product promotions which resulted with 2500% ROI (Product Campaigns).​​

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This time Mitre 10 Torquay sent out a limited time promotion offering the last of their 10 Paslode Drills via MMS to their Trade Account Holders. This campaign resulted with…​​

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10 out of 10 Sold at a value of just under $10,000!​​

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What they did well

  • Sent relevant info
  • Bundled the drill with useful accessories: bag and batteries
  • Highly Targeted
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Evan Crick the owner of Mitre 10 Torquay had this to say “We’ve been getting some great results with using MMS and SMS (like our product offers and Trade Brekkies).”​​

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“As this was a limited time offer, our Trade Account Holders jumped to take up the product with people calling to reserve the Paslode drill and to set it aside for them to pick it up today or the next day. We were getting calls immediately after the send and ended up selling all 10 within 2 days.”​​

We’ve seen from previous product promotions from other Mitre 10 stores (Hoppers Crossing and Diamond Valley) that the action from their database is close to instant post mobile campaign. Many people who call up after they receive the message is to ensure they get to take advantage of the offer or to find out more information. This is a unique quality that only occurs with mobile campaigns.​​

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Why it worked

This was purely a mobile campaign. Mitre 10 Torquay only used the one MMS to promote the product which resulted with all items being sold. There were a few key factors behind this – one of them being that the offer was tailored to their target audience which meant that the offer was specifically relevant to them. This increases the likelihood of the audience taking up the offer.​​

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The other major factor to the campaign is that they used MMS. By using MMS it provides additional character count (up to 1000 characters) that clients are able to articulate more into their messages such as branding, the product and Call-to-Action. With MMS, you’re able to better describe your campaign using the additional characters as well as visually engage your target audience.  As this campaign proves, this approach gets results!​​

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Looking ahead, Mitre 10 Torquay are excited to try more mobile campaigns like this one to keep the success going.​​

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