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Plus Fitness MMS Campaign: Creative, Shareable and Effective [Case Study]

Have you run out of ideas to engage with your prospect database? Try using MMS.

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Plus Fitness Mill Park needed a creative way to promote their offer specifically tailored to their prospect database. From there they workshopped an idea with our client services team and created an MMS campaign that attached a video with a strong call to action. This resulted with…​​​​

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Results

25 new members in one week​​​​

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What they did well

  • Used MMS
  • Kept their prospect database current
  • Targeted the message
  • Limited time offer
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This is what the manager Mark had to say, “We had up to 25 sales due to the message or from hearing about the message and that was over the course of one week”.​​​​

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“It was a great response and we were definitely happy with it.”​​​​

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It is not unusual for us to receive feedback that the conversion of sales was extremely quick. We have found with mobile that from the moment you hit send the phone starts ringing for people to accept your offer. This campaign was no different as the 25 recorded sales were all within a week.​​​​

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Why it worked?
As the current market for health and fitness clubs becomes more saturated (with new clubs popping up everywhere), you need to work harder in obtaining new members. This is why your marketing ideas need to be highly engaging and creative. This is why MMS is ideal.​​​​

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MMS has the benefits of visually creating an experience for your targeted audience that draws them into accepting the message. As many people are visual learners, the communication process is actually more effective if the message is presented to the audience as an image or video. This is why we have seen so many success stories with MMS campaigns from our clients.​​​​

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Steve Olenski recently wrote an insightful article for Forbes U.S. that “people, AKA consumers don’t want to read on their computers per se, they want to view something, too” where he highlights the importance of the visual medium on desktop and mobile.  We understand where he is coming from!​​​​

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This recent campaign that Plus Fitness Mill Park created also proves that by having a compelling offer, with an engaging MMS, it is a highly effective way for people to spread the word (and share) the promotion. We can see this occurred, as some of the people who joined weren’t originally on their prospect database and heard about it from friends and family. This shows that the MMS was highly shareable which makes it even more effective.​​​​

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Try using MMS with your next prospect campaign and see how it compares with your other marketing techniques.​​​​



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