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2 huge reasons to use MMS to promote your event [Jetts Fitweek Case Study]

MMS has the unique way of capturing audience’s attention with visual stimuli and engaging with your audience.

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This theory was supported with some of our Jetts Fitness clients using MMS to promote the week of healthy living for Fitweek. Jetts Fitweek is a whole week dedicated to celebrating their members, showcasing the club to future prospects with tons of activities. It is essential (like any Open Day or event) to get people to the location to help build a great atmosphere.​​

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There is a lot going on andthere is lot of information you need to communicate to your audience for events like Fitweek. We have found with numerous case studies, that using MMS as an invitation that allows up to 1000 characters and 500Kb of video to successfully present your message as an attractive event not to be missed. Time and time again we have found the two underlining factors that should get you motivated to organise a MMS for your next sale or event.​​

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1. MMS increases foot traffic

For the participating clubs that used MMS, we found the common factor was that the MMS itself was mentioned often by the members who signed up at the club or who attended Fitweek. This shows that people are not only responding to these messages in a positive way but are taking action by visiting the club.​​

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Bridget the manager at Jetts Ashmore who got 40 new members in the week had this to say about the campaign overall, “With the new signups, at least 20% came from the MMS.”​​

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“When approaching Fitweek we knew we had to use all different types of marketing to get people to come down to the event. Mobile had worked before in our previous campaigns so we thought we should try it again.”​​

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“We will be using MMS in the future not just with national campaigns like this one, but for our own internal ones. The MMS works as it is quite visual and gets the message across.”​​

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The reason why the MMS has the ability to increase foot-traffic is that smartphones are mobile– they go wherever you go. The added benefit of using video messaging also increases the chance of recall of your message so that will get people to act on the message. This is part of the reason why so many of the participating Fitweek clubs had high numbers of participation from their members, the MMS got people moving!

Another contributing factor is that…​​

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2. MMS is shareable

When talking to the managers and owners of the participating Jetts clubs’ there was uniting feedback that tied it all together. The managers/owners said that the people who signed up throughout the week told them that they came down because their friends told them to come down.​​

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Some even mentioned that they got the message forward to them from their friends to let them know of the event. This shows how shareable MMS is,which in turn increases your reach and focus of the message.​​

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Kylie the manager at Jetts Penshurst had this to say, “We have found the MMS/SMS MOBIPOST produces for us lets every member and every lead know what’s happening and when. We had 38 new members join just in the FitWeek alone and 34 of them saidthey received a text or their friend got a text (aprrox 88%). So we feel that MOBIPOST is one of our biggest assets to growing our business.”​​

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New studies have shown that having shareable information strengthens the message you are sending and is more likely to be warmly received. Having something that is shareable means the information inside is valuable to the audience so you need to ensure that your message has a reason to be shared. And of course receiving a recommendation from your friend or family has higher chances of the message being acted on.​​

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But don’t forget about other various platforms where you can share your video content ie. Facebook, Twiitter, Youtube and Instagram which will further help your message reach. The beauty with mobile messaging is, it has higher likelihood of reaching your target audience with 90% of messages being read within the first 3 minutes. Increasingly your audience is engaging on social media with their mobiles, making visual content readily shareable.​​ New research has also proven 56% of young adults aged 18-29 are are more likely to share video on social media.

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So think when you are next sending your message, is the content inside shareable? Does it engage with your audience? Will they pass it along to a friend? MMS is certainly one method with a high certainty of being shared amongst friends.​​



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