Mobile Marketing Platform
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GolfTec use SMS messaging to stay connected with clients [Case Study]

At MOBIPOST we like to present you with ideas and marketing strategies from all industries. What you can take away with this particular case study is the benefits of using appointment reminders to save time, money and how it assists with the occasional marketing message.

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GolfTec located in Melbourne provide indoor golf lessons, with training and coaching. They have been using MOBIPOST from the beginning of the year and have made some great progress with their marketing and their member touch points with using our mobile platform.​​

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What this has improved

· Decreased the amount of “no-shows”
· Higher response in marketing messages
· Saved time (instead of phone calls- they use text messaging)​​

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Sam from GolfTec had this to say about using MOBIPOST as a mobile service, “Overall it has been very positive from our end. It has assisted us by saving us time and it really works well for us. We have noticed less people missing their appointments too which is a major benefit for us.”​​

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“It is also easy to schedule out the messages.”​​

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Why it works

The benefits of scheduling reminder messages greatly outweigh the consequences of not setting up a feature like this.​​

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Saving time and money are two big reasons that should already get you to start looking into setting up this function. But if you need more, here you go; it also helps to start to build a relationship between the business and member/targeted audience. What this does is adds another layer of customer service and customer care that goes a long way with staying loyal to the brand.​​

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Another benefit it provides is convenience not just for you- but also for the receiver. They can view it at any time and still get the message that they have an appointment. Mobile is perfect as 91% of people have their mobile’s with them all the time and it is a method of communication that is regularly checked and has high open rates.​​

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And a very underrated benefit that you may not have noticed is that when you do send out your occasional marketing messages, you are more likely to get a higher response and fewer optouts. This is because your marketing message is coming from a trusted source and you have already developed a mobile communication relationship. This is why retention touch points are highly valued.​​

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Want to know how to set up scheduled messages?

GolfTec do it through a CRM service that is linked up to MOBIPOST. However, you can manually do this by downloading your appointment times and inserting them as static fields via our website.​​

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MOBIPOST is integrated into a number of other CRM systems as standard – or indeed, we have interfaces that allow you to integrate reminder messages into any system.​​

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Feeling a bit confused on how to do this? Our support team are here and happy to help you! Either contact support@mobipost.com.au or call the free toll number 1300 550 353​​



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