Mobile Marketing Platform
SMS|MMS|Email

New marketing tactics gets Snap Fitness 25 new members [Case Study]

Just like including variation in your exercise program, including variation in your marketing campaigns will help get results too.

​​

The Snap Fitness franchise has an excellent program running of ‘Bring a Buddy Tuesday’. This marketing campaign lets members of Snap Fitness bring in their friends to train for free which is an excellent way to encourage a healthy lifestyle and also works a treat for retention!​​

​​

Snap Fitness Kawana usually offer this promotion through Facebook. However, this time they added an extra incentive for the member and an extra benefit for the Buddy and used mobile to get the word out. This resulted with…​​

​​

The Results

15 new members on the night PLUS another 10 throughout the week: 25 in total!​​

​​

What they did well

  • Changed up their marketing techniques
  • Provided a good offer
  • Great incentives for both
  • Encouraging exercise with family and friends
  • ​​

Fiona the Snap Fitness Kawana manager had this to say, “Mobile works really well for us. It’s a nice change of pace of how we usually market. We usually use Facebook to promote our monthly sales but mobile seems to work to get to our target audience.”​​

“Getting 25 new members was great result! We will definitely use mobile again!”​​

​​

Why it worked

Snap Fitness national campaign of ‘Bring a Buddy Tuesday’ works really well for retention and is a great way to open your doors to more prospects. Studies show when you train with a friend you are more likely to reach your health goals. By giving your members the opportunity to do this (and for free!) it shows a good attitude of the club and a sense a good will.​​

​​

By promoting this campaign via Facebook works. However, as Snap Fitness Kawana was including extras to this opportunity, they needed to really get the message out. That’s why mobile was the perfect choice for them that helped deliver the message to their members.​​

​​

Not all of their members are a part of their Facebook page, this way they were able to get the reach that they needed to promote this sale. An eConsultancy report shows that 52% of us prefer to receive offers straight to our mobile devices which is part of the reason why this campaign worked so well. It was direct, came from a known source and was a great offer for both member and Buddy!​​

​​

By integrating mobile into your marketing campaigns is ideal to get the most out of your database. Try using different methods of getting your message out there and you will see results!​​

​​

Marketing tip: mobile is a great way to acquire new Facebook members.  Simply by including the Facebook link in a text or MMS message, members can click directly to your page from their smartphone​​

​​

Did you find this helpful for your marketing campaigns? Leave a comment below!​​



Leave a Reply

Your email address will not be published. Required fields are marked *

What is 2 + 4 ?
Please leave these two fields as-is:
IMPORTANT! To be able to proceed, you need to solve the following simple math (so we know that you are a human) :-)