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Newmarket club knows how to Snap up the members [Case Study]

Snap Fitness Newmarket is another new family member at MOBIPOST and we have been noticing some great mobile marketing messages from the get go! ​​

With ‘End of the month Close out Sales’ being a popular sales tactic, we thought we would share a success story that worked fantastically with a few varied factors that you could try yourself!​​

Snap Fitness

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Snap Fitness Newmarket put together their message and received…​​

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Results
An impressive 59 signups​​


What they did well
·         Well worded message
·         Valuable offer
·         Logo inclusion
·         Timely
·         Reminder message which prompted action​​

John Stokes, the club manager had this to say, “Mobile marketing is extremely effective for us hands down.”​​

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“We have of course used different channels to market to our prospects but we have not got results anywhere near this using anything else!”​​

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As mobile has high open rates and high response rates it overshadows other traditional forms of marketing.​​

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Why it worked

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Mobile is one of the forms of communication that has the added benefit of marketing straight to your desired audience’s phone. Due to the communication method being so personal, you need to ensure that the offer is valuable which is what Snap Fitness Newmarket did.​​

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What they also did to get such a high number of sales, is that John extended the sale by one more day and sent out a reminder SMS. What this SMS essentially did was prompted the last few prospects who were unsure.  It prompted them into action and snapped up the last 13 sales!​​

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The biggest success factor to this particular campaign is that they included their logo in the original sales message. By including the Snap Fitness logo to the message added professionalism and added consistency to the brand. You’ll be surprised at how well this simple inclusion of brand recognition will improve your sales.​​

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Next time you are sending out a sales SMS try including your brands logo attached and see the difference it makes to your response rate!​​



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