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Jetts’ Penshurst you are doing mobile right [Case Study]

Jetts Fitness hosts a nationwide event called Fit Week. It is a whole week dedicated in promoting the club and promoting how to live a healthy lifestyle.​

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The Jetts clubs’ that are a part of the MOBIPOST family used mobile to endorse the Fit Week event and got some great results. In particular, we look at Jetts Penshurst who sent tailored MMS’s to their prospects, active members and ex-members and received…​

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The results
A huge 74 responses and a massive 54 new memberships!

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What they did great
• Offered each database/list a separate offer
• Engaged audiences with a fun vibe
• Showcased the event perfectly
• Sent a reminder message towards the end of the promo

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Jetts Penshurst super positive vibe proved to work as they got so many responses of interest and majority all from the mobile campaign.​

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This is what Kylie, the Jetts Penshurst manager had to say, “it was nerve wracking putting on such a big event, but we wanted to create something fun.”​

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“We had PT sessions, freebies, activities, a breakfast and more. We created something really positive and wanted to share how much fun it is to work out at Jetts. Therefore it followed that they would join. MOBIPOST helped by coming up with great artwork and suggestions and got the message out AND READ!”​

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“Mobile Marketing is definitely the way forward for us.”​

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Why it worked
Dani, who managed the Jetts Penshurst campaigns had this to say, “There were quite a few things that made this campaign stand out. Firstly they created an ‘Open Week’ of which they included lots of exciting activities. More importantly, they included the activities in their MMS promotion! It’s one thing to put an exciting offer in a campaign – but the successful managers put themselves in the shoes of the punter. Recipients are more interested in “What’s exciting? What’s in it for me? Is it fun?” Kylie included fun activities and competitions, freebies and of course a strong offer. That enticed the people down in droves. To follow through, they ensured they just let them have fun, THEN gave every person the one-on one time to convert them into a sale. Nothing like good old-fashioned attention!”​

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It was evident that Jetts Penshurst made the extra effort of including other activities that would benefit the audience in becoming healthier. This is essential as it gives off the impression of a nurturing health club where they will not just get you a great, low rate but also a place for them to change their lifestyle. The text for the messages was also carefully worded to have a fine vibe and to highlight the activities which would be most appealing to prospective members.​

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In addition, another factor why this campaign worked so well is that they sent a reminder SMS to prompt the last few remaining people to get down to the club and enjoy the event. Using mobile to reach your audience is perfect as you know that the message is guaranteed to be read with over 90% of messages being read within the first 3 mins of receiving a MMS/SMS.​

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Jetts Penshurst did a great job with creating a fun vibe, which is key to any event marketing. They also made everything they were offering to their databases, valuable and relevant, which resulted in a lot of paper work for Kylie and her team to process.​

What do you think of the inclusion of mobile in this type of marketing? Have you tried it yourself yet? We would love to hear!



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