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Snap Fitness Open Up Their Arms to New Members [Case Study]

Getting people down to your Open Day is vital. It builds excitements, buzz and a great atmosphere. To ensure you get the maximum amount of foot traffic down to the open day, promote your event with a personalised mobile message.

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Snap Fitness Indooroopilly have joined the MOBIPOST family and have impressed us with their very first MMS campaign that performed terrifically!

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The Results

They got 30 new signups from a database of just over 250! Amazing!!

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What they did well

• Offered other incentives for getting people down on the day- not just huge discounts and months off their membership
• Great looking MMS
• Staff were extremely energetic on the day to entice them to join on the day!

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And evidently the vibe they presented for their members and prospects worked well for them seeing as they got a massive 30 new membership signups!

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The franchisee Matt had this to say, “We got a lot of positive feedback from the MMS. People seemed to have enjoyed receiving the MMS but also liked how clear and direct the message was.”

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“We have already started thinking about our next mobile marketing campaign and are quite keen to do another MMS!”

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Why it worked

Creating foot traffic, like Snap Fitness Indooroopilly did, is vital for events like this one. By using mobile, it significantly increases the chance of getting the highest possible numbers of attendees down to the Open Day.

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Another key factor to the success of the day is that the MMS did a fantastic job by presenting a visual stimulus to promote the day and build excitement.

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They also sent out the message 5 days before the event, which gave plenty of time for members to prepare family and friends to come on the day.

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What is also great about using this type of marketing campaign is that the MMS itself was in the clubs gyms’ marketing budget. To deliver the message to their database is an extremely cheap option and in comparison to traditional media budgets it “dwarfs what is spent on mobile”.

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Remember, to get the most out of your Open Day use Dani’s 9 tips to get a great impact!

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Have you tried marketing your Open Day with mobile? We would love to hear your results in the comments section!



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