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Mobile Marketing: More tips and tricks

At MOBIPOST, we get it that mobile marketing is a new concept to most of you guys, so we are here to help you understand it all!

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In previous posts we have given you a rundown on the best uses of mobile and best strategies to get the best possible results out of you mobile campaign.

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This article below is from 1 to 1 Media who bring us Mobile Marketing: 5 Tips for Converting Attention Into Intention. It’s a great article that gives some great advice.

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What you can take away from this article? This article has four key tips that are vital and important to any mobile marketing campaign.

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I’d like to highlight Point number 2 and 4. Both are simple and easy to abide by so there is no excuse!

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Point 2 makes reference to making the content that goes with the message easy to access.

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I’d also like to add to the second part of the equation to get a lot, by making the campaign that you are sending out beneficial to the receiver and relevant– increases the chances of the offer being taken up. You need to ensure that for whatever you are sending, they will want or have interest in the content.

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Point 4 is highly important as well and can make the difference between a successful campaign and an ok campaign.

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By ensuring that the next step for your audience to accept the offer is a simple one, it again increases the success rate of the campaign. To ensure this make the action easy eg. Call NOW or Text YES to 04XX XXX XXX. This will make your campaigns run smoother, and more people will respond.

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Read on to get the rest of the tips!

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Last week while attending the Inbound Marketing Summit in New York, I had the good fortune to sit in on some terrific presentations from a variety of industry thought leaders. One of them, Rick Bakas, the founder of Bakas Media, gave a great presentation on best practices for building a mobile-focused inbound marketing strategy.

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When marketers go about developing mobile marketing and mobile engagement strategies, it’s important to consider the experience from the customer’s point of view. As powerful as smartphones have become for surfing the mobile web, downloading content, etc., they still have their limitations. Marketers must consider screen size, ease of use, download speeds, etc.

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As part of his presentation, Bakas offered attendees several good recommendations for improving the mobile experience and heightening customer interest which I’ve decided to expand on slightly:

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1. Think mobile first, desktop second. Although consumers in the U.S. may currently spend twice as much time with desktop media as they do with mobile, the amount of time that consumers spend with their mobile devices is growing at a 14 times the rate of the desktop, according to eMarketer. As customers continue to increase their mobile usage, marketers should focus their efforts on addressing mobile platforms ahead of traditional desktops.

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2. Make customers do a little but get a lot. Mobile content should be easy for consumers to access. Make it easy for customers to load a video on their phones or to access other content with just a few taps. The fewer keystrokes required, the better.

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3. Think immediacy and intimacy. Marketers should play off the immediacy and intimacy that people have with their mobile devices. Marketers can leverage immediacy through location-based marketing, delivering engaging content related to current events (e.g. March Madness promotions), etc. And because customers are often with their mobile devices throughout the course of a day and often view their devices as an extension of themselves, marketers can seize on the intimacy aspect of mobile and provide consumers with content that’s personalized and relevant based on what’s known about them.

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4. Close the call to action gap. Make your call to action actionable. Make it easy and enticing for customers to take the next step.

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5. Drive exponential traffic. Providing customer with QR codes, SMS text, and niche product applications can make it easier for customers to connect with companies for product information or customer service. In turn, customers can share this information with their friends if they find it useful and think their friends will benefit.

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Full article found here

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We are here to help and want to make your mobile campaigns the best they possibly can be! So go ahead and use this information and take advantage of it!

Got any sure fire ways mobile marketing has worked for you? We would love to hear from you!



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