Mobile Marketing Platform

3 great ways to use mobiPOST in the lead up to Christmas

If you’ve ever thought of doing some mobile marketing, which as a mobiPOST member we are sure you have, December is a great time of year to ramp it up. Over Christmas people are busy but they are also on the lookout for a great offer.

Here are 3 strategies to win with mobiPOST leading into Christmas:

1.       Viral Mobile Coupon.
Tell your membership / customer base to pick up a FREE trial or voucher card on site for friends and family via SMS.  Or simply send a MMS voucher that can be forwarded on. A FREE week gym trial or worthwhile coupon is a great stocking filler!

2.       Festive Season SMS/MMS greeting.
Mobile is the most direct medium to thank your customers and wish them a great Christmas and New Year. A good Christmas message will go a long way in reviving lapsed relationships, adding a personal touch to your customer relations and ensuring you are top of mind in the Christmas spending splurge.

3.       New Year’s follow up.

You may be successful in gaining short term customers in the run up to Christmas.  However make sure that you follow up after New year’s with an offer to turn them from a Chrissie customer into a loyal one.  In a fitness club any short term (possibly gifted) members should be sent an offer to extend their membership at a discount.  Likewise retailers should be encouraging present buyers to purchase for themselves in the new year.  This could be in the form of a discount on their next purchase.

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