Mobile Marketing Platform
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When is the Best Time to Send SMS marketing? [Updated]

The timing of your SMS marketing campaign can be the key to successfully engaging with your customers.  No medium is read as quickly as mobile messaging, 97%  of SMS messages are read within the first 15 minutes, so timing can be critical.   Ensuring your mobile marketing is delivered in a well-timed manner will not only increase your chances of a positive response but will also minimise the risk of a negative reactions.​​

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Research has shown that mobile phones are used most between noon and 6pm.  As a general rule we find that people are more likely to positively receive a message – ie. when they have time.  In this day and age, people are so bombarded with information, it can be dicey as to when they might want something to read!​​

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There are three times during that we regularly suggest to our clients that we believe people will be more receptive especially when it comes to marketing messages.​​

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1. Mid-morning or lunch time (around 10:30am onwards)

2. When people are looking for that 3pm break during the day (so 2:30pm) and

3. When people are on their way home from work (approx 5:30pm)​​

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If you are advertising a lunch meal deal for instance the best time to send will be 11am.  However for bigger ticket items you will likely want to leave at least 5 days to get a reaction out of customers.  If you are aiming for a weekend sale, try to get your message out on Tuesday or Wednesday to notify (if you are using SMS to compliment other marketing).​​

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If you are sending appointment reminders ensure that you send them with at least 24 hours notice to allow for cancellations, in some cases such as dental/medical appointments that are hard to reschedule it is advised to send with a few days notice.  Showing such simple courtesy can go a long way to improving your customers experience.​​

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From the other perspective try to always avoid dinner or generally ‘private’ times of day to avoid negative reactions.  Times to stay away from messaging would be Fridays after 2pm (most folk are only interested in their own plans),  evenings whilst people are having their private time anything after 6pm might be intrusive. And dependent on the message, weekends would best be left alone too (excepting reminders of Open Days or appointments).​​

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Unfortunately there is no golden rule on the best time to send all SMS as every campaign is different, try to think about it logically, when would you be most likely to be receptive to this message? Carefully consider your timing and you will reap the rewards.​​

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Did you find this article helpful? We would love for you to comment below!​​



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