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We noted them in a case study from last month when they entered into their first Video MMS campaign. Well the results are in and they are quite impressive.
Here are the facts: Titan Fitness Coogee spent around $270 in messaging and turned that around by generating $8000 in revenue for their business. Their one marketing MMS video gave them back a huge 2952% ROI on marketing dollar! That’s a pretty good result!
At MOBIPOST, we are constantly trying to keep you guys informed with all things mobile. This article will quickly snap shot what the two experiences offer on your phone and explain the pros and cons between SMS and MMS marketing.
It may seem an obvious answer but MMS or multimedia messaging allows you to send multimedia, images and videos whilst SMS or short text message is only text, however there is a little more to it.
On the phone MMS allows for full branding experience whilst SMS is purely text. MMS also includes a subject line that displays on unopened messages. Likewise MMS allows you to hold up to 1000 characters of text along with your rich media in the one message with formatting and spacing making it easier to get across indepth messages clearly. The ability on most phones to see content full screen is another key advantage.
Here is a comparison of the two as seen in the inbox of Australia’s most popular phone model.
MMS
SMS
The message is clear. If you have a lot to say and branding matters MMS can be very advantageous.
Titan Fitness Coogee is a quality Fitness facility that currently has three clubs based in Sydney’s Eastern Suburbs and this month entered into their first MMS sales campaign with mobiPOST.
Sending out an eye catching video produced by the mobiPOST team, Titan aimed to convert prospective clients with direct MMS communication. Initial feedback and sales results are great and Titan will use the video again before the month is out.
Alice Rose from Titan noted “It’s great to mix up our marketing and take advantage of technology like MMS easily through mobiPOST! It has had a definite impact and is a real talking point in the club, not to mention the quick sales it has driven in the first week of running the campaign.”
Have you considered MMS with mobiPOST?
One of the issues people have with getting started with MMS is they falsely believe that MMS content is difficult to create. This is not the case.
With the smartphone revolution now in full swing video is the preferred format to send out via MMS and these videos can be easily created using basic video software including iMovie and Windows Media Maker, both free and intuitive software.
Download an easy to follow MMS content creation guide here.
For some samples of MMS marketing see here.
We believe MMS is the most under used marketing medium currently.
Let’s break it down, MMS allows you to deliver a rich interactive brand experience, fast and direct to your customer phones. No other marketing can do this. It is low cost and the recipient experience is fantastic. Last but not least it gets results!
The uptake of MMS for business has been slow in Australia, however the explosion of high quality smart phones means people now expect a richer experience on their phone. Obviously Apps and mobile websites play an important part of this however MMS is still the only way to push messages with rich media and branding to your customers. All the advantages of SMS marketing apply, its quick, gets read, and is low cost however the added advantage of including branding and imagery provides amazing cut through.
So if you haven’t given MMS a trial now is a great time to start. We are the MMS specialists and would love to share our knowledge.